Target Audience.

The target audience for both of these events are very different. They each appeal to different age groups, social classes and people with different interests.


TNT Travel Show


Overall the target audience for the TNT Travel show are potential and regular holiday makers. 

According to the TNT Travel Show media pack the show is attended by young people aged between 18-35 years old. These audiences spend on average more than £2000 per year on travel. It also states that most of the audience who visit the Travel Show are from Australia, South Africa or New Zealand. However, there has been an increase of European, American and Canadian audiences in previous years.

Carling Cup Final


An event such as the Carling Cup Final is something that is targeted at football enthusiasts. However, it also appeals to sports reports/journalists, commentators and photographers.


According to Mintel football  is the most popular type of live sport. It also states that attendees are likely to be aged between 25-34 years old. However, they may often take their children along too. Geographically, football fans are more than often from the London area or the North of England. This is because these areas have a larger football gathering. Football fans are seen to be from the AB socio-economic class, therefore, meaning they have a bit more money to spend on tickets as well as on travelling to away matches.


These results show that the audiences for these events are very different, however, they each have a huge impact on the success of the event.


:)

Events.

The events that I have chosen to explore are as follows:





TNT Travel Show


March 3rd 2012
Earl's Court Exhibition Centre 2


The TNT Travel Show is due to take place at Earl's Court for the 8th consecutive year, which is sponsored by Flight Centre.
It provides potential holiday makers with a range of the "best sun, adventure, and festival travel deals". It is a free to those who apply in advance and £2 at the entrance. 

Some of the the exhibits include:

*Travel Agents

*Flight Providers

*Accommodation Providers

*Insurance and Visa Companies

*Hostels and Campervan Rental Companies

*Group travel

*Overland and Off-the-beaten-track Adventure Operators

http://www.tnttravelshow.com/

Carling Cup Final


February 26th 2012
Wembley Stadium


Since 1960 the English Football League Cup has been through a range of different sponsors. However, in 2003 it became known as the Carling Cup after gaining sponsorship from Carling. The competition is based on 92 English and Welsh football clubs playing against each other in order to avoid being knocked out and receiving the coveted trophy.


The final this year is set to be Cardiff City vs. Manchester City or Liverpool. It is due to take place at Wembley Stadium.


I will be following the marketing communications of both of these events. As well as, comparing them.


http://www.carling.com/carlingcup/

:)