March 01, 2012

Reference List.

Below is a list of references that have been used throughout my blog...

Anon. (n.d.) Website Marketing and SEO Glossary [online]. Available from: http://www.enhancemymarketing.com/SEO-Website-marketing-glossary.html [Accessed 20 February 2012].

Avtec Media Group (2011) Social Networking [online]. Available from: http://avtecmedia.com/credit-union-marketing/social-networking/ [Accessed 26 February 2012].

Bevan, C. (2012) BBC Sport - Cardiff 2-2 Liverpool (Liverpool  win 3-2 on penalties) [online]. Available from: http://www.bbc.co.uk/sport/0/football/17093419 [Accessed 26 February 2012].

BusinessDictionary.com. (2012) Communication Objectives [online]. Web Finance Inc. Available from: http://www.businessdictionary.com/definition/communications-objectives.html [Accessed 31 January 2012].

Carling. (2012) Carling Cup [online]. Molson Coors Brewing Company. Available from: http://www.carling.com/carlingcup/ [Accessed 25 January 2012].

Federman, M. (2004) What is the Meaning of the Medium is the Message?  [online]. Available from: http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm [Accessed 6 February 2012].

Plunkett, J. (2012) BBC scores 10m viewers with Carling Cup final. The Guardian [online]. 26 February. Available from: http://www.guardian.co.uk/media/2012/feb/27/bbc-10m-viewers-carling-cup-final?newsfeed=true [Accessed 28 February 2012].

Hill+Knowlton. (2012) Carling Cup 2010: reaching new levels of fan engagement [online]. Available from: http://www.hillandknowlton.co.uk/CarlingCup2010 [Accessed 20 February 2012].



Kotler et al., (2009) Marketing Management. Essex: Pearson Education Limited.

Masterman, G and Wood, E. (2005) Innovative Marketing Communications: Strategies for the Events Industry. 1st ed. Oxford: Elsevier Butterworth-Heinemann.

Mintel. (2011) Media Content On The Go - UK - September 2011 [online]. London: Mintel. Available from: http://academic.mintel.com/sinatra/oxygen_academic/export_basket/&sort=my_order&list=export_basket/display/id=595069&aim=#atom7 [Accessed 6 February 2012]

Mintel. (2010) Men’s Magazines - UK - February 2010 [online]. London: Mintel. Available from: http://academic.mintel.com/sinatra/oxygen_academic/my_reports/display/id=479854&anchor=atom/display/id=508529 [Accessed 6 February 2012].

Mintel. (2011) Social Networking - UK - May 2011 [online]. London: Mintel. Available from: http://academic.mintel.com/sinatra/oxygen_academic/my_reports/display/id=545141&anchor=atom#atom0 [Accessed 26 February 2012].


Mullin, F. (2012) TNT Travel Show 2012 announces high profile sponsors [online] Available from: http://www.backpackertradenews.co.uk/2012/01/31/tnt-travel-show-2012-announces-high-profile-sponsors/ [Accessed: 20 February 2012].

Rooster. (2012) TNT Travel Show 2012 Ready For Take Off With Flight Centre [online] Roster Creative. Available from: http://www.rooster.co.uk/press-releases/tnt-travel-show-2012-ready-take-flight-centre [Accessed 22 February 2012].

TNT Multimedia Limited. (2012) Travel Show 2012 [online] TNT. Available from: http://www.tnttravelshow.com/ [Accessed 25 January 2012].

Tutor2u. (n.d.) Promotion - sponsorship [online]. Available from: http://tutor2u.net/business/marketing/promotion_sponsorship.asp [Accessed 22 February 2012].

Wembley Stadium. (2012) Carling Cup Final 2012 [online]. Wembley Stadium. Available from: http://www.wembleystadium.com/Events/2012/Carling-Cup-Final-2012/Carling-Cup-Final-2012 [Accessed 13 February 2012].

...

The comparison of these events have shown that they both differ in the way in which they are marketed. From this I have gained a better understanding of the way events market themselves, especially the TNT Travel Show and the Carling Cup Final.










I believe that the Carling Cup Final draws more attention and a larger audience compared to the TNT Travel Show, due to it's nature and the desires of the British population. The exposure that each event gains is also very different because of the size. 


Overall I have established that events have different ways of marketing depending on the audience of several other factors.


:)