Reference List.

Below is a list of references that have been used throughout my blog...

Anon. (n.d.) Website Marketing and SEO Glossary [online]. Available from: http://www.enhancemymarketing.com/SEO-Website-marketing-glossary.html [Accessed 20 February 2012].

Avtec Media Group (2011) Social Networking [online]. Available from: http://avtecmedia.com/credit-union-marketing/social-networking/ [Accessed 26 February 2012].

Bevan, C. (2012) BBC Sport - Cardiff 2-2 Liverpool (Liverpool  win 3-2 on penalties) [online]. Available from: http://www.bbc.co.uk/sport/0/football/17093419 [Accessed 26 February 2012].

BusinessDictionary.com. (2012) Communication Objectives [online]. Web Finance Inc. Available from: http://www.businessdictionary.com/definition/communications-objectives.html [Accessed 31 January 2012].

Carling. (2012) Carling Cup [online]. Molson Coors Brewing Company. Available from: http://www.carling.com/carlingcup/ [Accessed 25 January 2012].

Federman, M. (2004) What is the Meaning of the Medium is the Message?  [online]. Available from: http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm [Accessed 6 February 2012].

Plunkett, J. (2012) BBC scores 10m viewers with Carling Cup final. The Guardian [online]. 26 February. Available from: http://www.guardian.co.uk/media/2012/feb/27/bbc-10m-viewers-carling-cup-final?newsfeed=true [Accessed 28 February 2012].

Hill+Knowlton. (2012) Carling Cup 2010: reaching new levels of fan engagement [online]. Available from: http://www.hillandknowlton.co.uk/CarlingCup2010 [Accessed 20 February 2012].

Kotler et al., (2009) Marketing Management. Essex: Pearson Education Limited.

Masterman, G and Wood, E. (2005) Innovative Marketing Communications: Strategies for the Events Industry. 1^st ed. Oxford: Elsevier Butterworth-Heinemann.

Mintel. (2011) Media Content On The Go - UK - September 2011 [online]. London: Mintel. Available from: http://academic.mintel.com/sinatra/oxygen_academic/export_basket/&sort=my_order&list=export_basket/display/id=595069&aim=#atom7 [Accessed 6 February 2012]

Mintel. (2010) Men’s Magazines - UK - February 2010 [online]. London: Mintel. Available from: http://academic.mintel.com/sinatra/oxygen_academic/my_reports/display/id=479854&anchor=atom/display/id=508529 [Accessed 6 February 2012].

Mintel. (2011) Social Networking - UK - May 2011 [online]. London: Mintel. Available from: http://academic.mintel.com/sinatra/oxygen_academic/my_reports/display/id=545141&anchor=atom#atom0 [Accessed 26 February 2012].

Mintel. (2011) Spectators Sports - UK - April 2011 [online]. London: Mintel. Available from: http://academic.mintel.com/sinatra/oxygen_academic/subject/view=reports_category&levels=173963/cat_items/cat=22&type=RCItem&list=cat_items/display/id=545505/displaytables/id=545505/display/?id=576120 [Accessed 25 January 2012].

Mullin, F. (2012) TNT Travel Show 2012 announces high profile sponsors [online] Available from: http://www.backpackertradenews.co.uk/2012/01/31/tnt-travel-show-2012-announces-high-profile-sponsors/ [Accessed: 20 February 2012].

Rooster. (2012) TNT Travel Show 2012 Ready For Take Off With Flight Centre [online] Roster Creative. Available from: http://www.rooster.co.uk/press-releases/tnt-travel-show-2012-ready-take-flight-centre [Accessed 22 February 2012].

TNT Multimedia Limited. (2012) Travel Show 2012 [online] TNT. Available from: http://www.tnttravelshow.com/ [Accessed 25 January 2012].

Tutor2u. (n.d.) Promotion - sponsorship [online]. Available from: http://tutor2u.net/business/marketing/promotion_sponsorship.asp [Accessed 22 February 2012].

Wembley Stadium. (2012) Carling Cup Final 2012 [online]. Wembley Stadium. Available from: http://www.wembleystadium.com/Events/2012/Carling-Cup-Final-2012/Carling-Cup-Final-2012 [Accessed 13 February 2012].