(BusinessDictionary.com, 2012)
Objectives are usually set based on the 4 P's: Product, Place, Price and Promotion. For events, the objectives tend to revolve mainly around the promotional campaign. This looks at the different types of advertising that may be used.
This model of communication looks at the way messages and information is sent to audiences, how they receive this information, and their responses. From this event organisers are able identify how to communicate with their audiences and what is effective.
Objectives are usually set based on the 4 P's: Product, Place, Price and Promotion. For events, the objectives tend to revolve mainly around the promotional campaign. This looks at the different types of advertising that may be used.
The Communication Process/Schramm
 |
A
linear model of communication Fill C, Marketing Communications, contexts,
contents and strategies,
Prentice Hall, 1999, p24
|
This model of communication looks at the way messages and information is sent to audiences, how they receive this information, and their responses. From this event organisers are able identify how to communicate with their audiences and what is effective.
TNT Travel Show
The main communication objectives for the TNT Travel show is to attract audiences who are likely to benefit as well as spend large sums of money. They aim to attract audiences through a 10 week advertising and editorial campaign in TNT magazine. By using advertising and promotion TNT are able to inform and help persuade potential audiences to attend the show.
Carling Cup
The communication objectives for the Carling Cup advertising and promotional program are to inform audiences of the event as well as sell tickets. The likely methods of advertising or promotion for the Carling Cup includes TV coverage, online and within newspapers or football related publications.
The TNT Travel Show is a one day event and therefore, relies heavily on the promotion and advertising. The Carling Cup on the other hand, is a progressive football competition and gains publicity throughout its duration.
:)
The main communication objectives for the TNT Travel show is to attract audiences who are likely to benefit as well as spend large sums of money. They aim to attract audiences through a 10 week advertising and editorial campaign in TNT magazine. By using advertising and promotion TNT are able to inform and help persuade potential audiences to attend the show.
Carling Cup
The communication objectives for the Carling Cup advertising and promotional program are to inform audiences of the event as well as sell tickets. The likely methods of advertising or promotion for the Carling Cup includes TV coverage, online and within newspapers or football related publications.
The TNT Travel Show is a one day event and therefore, relies heavily on the promotion and advertising. The Carling Cup on the other hand, is a progressive football competition and gains publicity throughout its duration.
:)
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