Website Presence.

The usage of the Internet is increasing, therefore, meaning there are many more companies and businesses who are now online.


Masterman (2005) states that a more sophisticated and value-laden focused use of the Internet than the organization website is the creation of Internet communities.


This means that people who share similar interests come together on the Internet to share information and interact. This includes areas of the Internet such as social networking. Social networking is something that has definitely increased in recent years. It began, simply, as a way for friends to keep in contact with each other. However, more and more people are maximising the use of social networks. Avtec Media Group (2011) state that by establishing your presence on social network portals such as Facebook, Twitter, LinkedIn, and YouTube, you can instantly recruit a band of loyal customers and constituents who can help you spread your message further and faster.

Mintel (2011) states that 42% of the population use social networks just to keep up with the latest news. Since then the percentage is likely to have risen to due more people being active on social networking websites. It also states that Facebook is the most widely used social networking website in the UK.

TNT Travel Show


The TNT Travel Show aim to make full use of the Internet. They do so by having: a website dedicated to the show itself,  pages on social networking websites and the added bonus of being talked about by various other organisations or people who are interested in the event. The images below show the various ways in which the TNT Travel aim to keep audiences updated and interested in the event.

TNT Travel Show 2012 Website

Twitter Account

Facebook Section

The TNT Travel Show 2012 has merely a section on the TNT Magazine's Facebook page. On which it ha information to book tickets as well as a link to the ticket distributor's website: Eventbrite. They do, however, have a Twitter account which is separate from the TNT Magazine one. This therefore, gains them a little more web presence and exposure. From this there are also a few travel related organisations who have used Twitter to state their relationship or association with the TNT Travel Show.

Carling Cup Final


Carling Cup Final took on February 26th it's web presence was on a high throughout the duration of the event. There were several websites who were constantly updating fans on the progress of the teams taking part (Cardiff City and Liverpool). This included the popular social networking website, Twitter, and BBC Sport. General web presence of the event includes the dedicated website, Facebook, Twitter (Carling Cup and Football League) and sports related websites.

Carling Cup Final Website

Facebook Page

Related Tweets (During the Event)

The web presence of the Carling Cup Final was constant throughout the build up and during the event itself. It has also continued just after the event as talk of the final amongst fans and sports journalists is shared on the Internet. It also shows that the Carling Cup Final attracts the attention of many. 


BBC Sport updates sports fans of the goings of every sporting event that takes place and broadcast through them. They do this by providing a 'Live Text Commentary' on the website. In this case, fans were given minute by minute commentary of the game from the moment the referee started the clock for at 0:00 right up until the last penalty was missed in the 124th minute.


According to The Guardian (2012) the BBC1's coverage of the Carling Cup Final averaged 5.8 million viewers, a 30.6% share, between 3pm and 7.15pm on Sunday. It had a 15-minute peak of 9.9 million viewers and a five-minute peak of 10.5 million from 6.30pm as Liverpool clinched the trophy 3-2 on penalties.


This shows the impact the web presence of an event has. Looking at the viewing statistics above proves this.

Despite their efforts to use the Internet to their advantage the TNT Travel Show does not generate as much coverage online as the Carling Cup Final. These events have different audiences who use technology in different ways, therefore, meaning the web presence is higher for one event than the other.

:)